Why is “Australia Made Week” So Important For Local Businesses?

“Australian Made Week 2025,” running from May 19 to 25, is a pivotal event for local businesses across Australia.

Now in its fifth year, the campaign celebrates the creativity, craftsmanship, and dedication of local makers and growers. It encourages consumers to support local industries by purchasing products bearing the iconic green and gold kangaroo logo, Australia’s registered trademark for country-of-origin branding

Key Benefits for Local Businesses:

• Economic Growth and Job Creation: If every Australian household spent an additional $10 a week on Australian Made products, it could inject nearly $5.6 billion into the economy annually and create up to 10,000 new jobs.

• Consumer Preference for Local Products: Recent research indicates that 91% of Australians want more Australian Made options, and 72% are willing to buy more Australian Made products in the next 12 months.

• Enhanced Brand Recognition: The Australian Made logo is used by approximately 4,500 businesses, representing around 40,000 jobs and generating a combined annual revenue of about $8 billion . The logo serves as a symbol of authenticity, quality, sustainability, and ethical labour, helping businesses stand out in both domestic and international markets.

• Support Amid Global Economic Uncertainty: In times of global economic challenges and rising cost-of-living pressures, Australian Made Week raises awareness about the benefits of choosing locally made goods, supporting the resilience of local businesses.

Community Engagement:

Olympic champion Ariarne Titmus serves as the official ambassador for this year’s campaign, urging Australians to ‘Go for Gold’ by choosing products that carry the Australian Made logo . Her involvement underscores the national pride and community spirit associated with supporting local industries. 

Australian Made Week 2025 is more than a promotional event; it’s a movement that empowers consumers to make choices that benefit the national economy, support local employment, and ensure the sustainability of Australian industries. For local businesses, it’s an opportunity to gain visibility, build trust with consumers, and contribute to a more self-reliant and prosperous Australia.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au