The print industry might seem straightforward — ink on paper, sizes & quantities, right?
But behind every brochure, banner, or business card is an incredible mix of technology, creativity, and sustainability that’s constantly evolving. Whether you’re a business owner, designer, or just love the smell of fresh print (we get it), here are 10 surprising facts about the print industry you probably didn’t know.
1. Print Is Greener Than You Think
Despite the digital age, print remains one of the most sustainable communication tools around. Most commercial printers today use responsibly sourced paper (FSC® or PEFC™ certified), vegetable-based inks, and recyclable materials. The majority of paper used in Australia is made from renewable plantation forests — not old-growth timber.
2. The Printing Press Sparked a Revolution
When Johannes Gutenberg invented the printing press around 1440, it changed the world. Books became accessible to the masses, literacy soared, and the way humans shared knowledge shifted forever. It’s often called the most important invention of the last millennium.
3. There’s More to Ink Than Meets the Eye
Modern inks are a science in themselves — made from pigments, oils, and resins designed for durability, colour accuracy, and environmental safety. UV inks, for example, cure instantly under ultraviolet light, creating vibrant, scratch-resistant finishes with minimal waste.
4. Print and Digital Aren’t Enemies
It’s not a battle — it’s a partnership. Studies show that print marketing combined with digital campaigns can increase brand recall by up to 40%. Tangible print helps audiences slow down and absorb messages better than digital screens alone.
5. The World’s Largest Printed Item Is Mind-Blowing
The Guinness World Record for the largest printed item goes to a massive 5,000+ square metre poster created in the UAE to celebrate the 47th National Day. That’s roughly the size of a soccer field!
6. Colour Psychology Matters in Print
Every colour used in print influences how customers feel. Red energises, blue builds trust, green represents balance, and black exudes luxury. Smart design combined with strategic colour use can drive emotional connection and sales.
7. Print Is Faster Than Ever
Gone are the days of long print queues and week-long waits. With digital and on-demand printing, businesses can now have high-quality materials printed, finished, and delivered within 24 hours — perfect for last-minute events or promotions.
8. There’s a Science to Paper Texture
The feel of paper can change how people perceive your brand. A smooth matte stock conveys elegance and professionalism, while a textured or uncoated finish feels natural and authentic. It’s not just about the look — it’s about the touch.
9. Print Drives Real Results
According to market research, 82% of consumers trust print ads more than digital ones. Why? Because print feels tangible, credible, and less intrusive. Direct mail still achieves higher response rates than email marketing — especially when it’s personalised.
10. The Print Industry Is Constantly Innovating
From 3D printing and smart packaging (with scannable QR codes and augmented reality) to eco-inks and digital finishing, print is evolving faster than ever. The industry blends craftsmanship with cutting-edge tech — and that’s what makes it so powerful.
The Bottom Line
The print industry is far from old-fashioned — it’s smart, sustainable, and deeply connected to how people experience brands. At EPM Print Group, we love showing businesses just how far print has come — and how much impact it still delivers.
Want to see what print can do for your brand?
Let’s talk ideas, innovation, and impact — because print is anything but ordinary at EPM Print Group.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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