Guidelines for final art


Whether you’re a designer or you’re getting a design, it’s important to know the difference between RGB vs CMYK color modes . We lay it all out.



Four colour printing, also known as full colour or CMYK, is the most common form of printing.

This system uses four primary inks, Cyan, Magenta, Yellow and Black (Key), which are printed onto a sheet in a pattern of tiny dots that is perceived as a solid colour. The combination of these dots creates the illusions of many more colours.



RGB is an additive colour model in which red, green, and blue light are added together in various ways to reproduce a broad array of colours.

The name of the system comes from the initials of the three additive primary colours – red, green and blue.

The main purpose of the RGB colour model is for the sensing, representation and display of images in electronic systems, such as televisions and computers, not for use in printing. ​ Files which are set up using the RGB colour model are not suitable for printing and may deliver a different colour result.

Artwork files should be converted to CMYK (or to specific PMS colours if your job requires it) but not supplied as RGB.

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