The Importance of Print Quality and Production Best Practices

Here are some practical and actionable insights into print quality and best practice techniques to be aware of for your business.

1. Choosing the Right Paper

• Paper Types: Differences between coated, uncoated, matte, gloss, and textured papers and their ideal applications (e.g., brochures, business cards, or books).
• Weight and Thickness: How GSM (grams per square meter) affects durability, feel, and presentation.
• Sustainability: Highlight eco-friendly options like recycled paper or FSC-certified stock for environmentally conscious projects.

2. Selecting the Right Ink

• Offset vs. Digital Ink: How each type performs in terms of sharpness, colour vibrancy, and cost for different volumes.
• Specialty Inks: Metallic, neon, and UV inks for eye-catching effects.
• Eco-Friendly Inks: Soy-based or water-based options that align with sustainability goals.

3. Print Methods and Their Applications

• Digital Printing: Best for short runs, quick turnarounds, and variable data printing (e.g., personalised materials).
• Offset Printing: Ideal for large volumes with high-quality colour reproduction and cost-efficiency.
• Screen Printing: Best for unique materials like fabric or signage.
• 3D Printing: How it’s emerging for unique prototypes or tactile projects.

4. Ensuring Accurate Colour Reproduction

• Colour Matching Systems: Use of Pantone and CMYK vs. RGB for consistent brand colours.
• Proofing: Importance of reviewing physical or digital proofs before full production.
• Calibration: Keeping printers, monitors, and other equipment calibrated for accuracy.

5. Finishing Touches for Impact

• Lamination: Matte vs. gloss finishes for durability and aesthetic appeal.
• Embossing/Debossing: Adding texture for a premium feel.
• Binding Techniques: Saddle-stitching, perfect binding, or spiral binding for different project needs.
• Die-Cutting: Unique shapes for standout designs.

6. Common Pitfalls to Avoid

• Poor file preparation: Ensure correct resolution (300 DPI), bleed areas, and font embedding.
• Misaligned expectations: Communicating clearly with printers to avoid surprises in quality or cost.

7. Working with Print Professionals

• Finding a reliable print partner who understands your needs and offers clear guidance on quality, timing, and cost control is critical. As a long term, local family business EPM understand and value the relationships we have with our clients underscored by the professionalism, product quality and timely completion of jobs our clients have come to expect.