September marks a turning point for hospitality venues across Australia. So much activity, so much action…are you ready for it?
With Spring in full swing, warmer weather drawing people out, and the AFL and NRL finals dominating screens, pubs, clubs, bars, and restaurants are gearing up for one of the busiest times of the year. To make the most of the season, having the right print materials on hand is essential for attracting crowds, boosting sales, and creating memorable customer experiences.
Why Print Matters This September
While digital marketing plays its part, nothing beats the impact of quality printed collateral in a hospitality setting. From eye-catching posters that stop patrons in their tracks to menus that highlight seasonal offerings, print provides a tangible connection between your venue and your customers. September offers unique opportunities to leverage print to stay ahead of the competition.
Key Print Needs for Hospitality Venues
1. Finals Fever Promotions
- Posters & Flyers: Promote your AFL/NRL finals packages, food specials, and drinks deals.
- Table Toppers: Keep game-day offers front and centre while guests are seated.
- Pull-up Banners: Create a big-game atmosphere with bold visuals showcasing your promotions.
2. Seasonal Menu Refresh
- Spring Menus: Freshen up your food and drink lists with lighter, seasonal options. A professionally printed menu elevates the dining experience.
- Cocktail & Drinks Cards: Spotlight your signature spring cocktails or craft beer specials with small, portable cards.
3. Event Signage
- Outdoor Banners: Perfect for venues with beer gardens or outdoor dining areas, letting passers-by know about finals screenings or spring events.
- Window Decals: Catch attention from the street with vibrant, removable designs promoting upcoming events.
4. Customer Engagement Materials
- Loyalty Cards: Encourage repeat visits through finals season with simple stamp or punch cards.
- Raffle Tickets: Finals footy and spring racing season are ideal times to run giveaways and prizes.
5. Branded Essentials
- Coasters & Placemats: Functional but powerful branding tools that keep your message in front of guests.
- Takeaway Packaging: Printed coffee cups, bags, and labels are great for venues that also cater to takeaway trade.
So much opportunity, so many suggestions! September – the start of Spring – is the ideal time to launch eye catching print materials to attract customers into your venue. The warmer weather puts everyone in a good mood, so give them a reason to visit your venue and share that joy with friends.
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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