For small business owners, June 30 isn’t just another date on the calendar — it’s one of the most important deadlines of the year.
Known as the End of Financial Year (EOFY), June 30 marks the official close of the business year for tax and financial reporting purposes. But beyond just ticking off tax returns, EOFY presents both challenges and opportunities that can significantly impact your business.
Here’s why June 30 matters — and how smart small businesses make the most of it.
1. Tax Time: Claim, Save, and Stay Compliant
EOFY is your final chance to:
✔️ Lodge tax returns and ensure accurate reporting
✔️ Finalise employee payment summaries (if applicable)
✔️ Make tax-deductible purchases — like printing, office supplies, equipment, or marketing materials — before the deadline
✔️ Review superannuation contributions for staff
Failing to meet deadlines or keep accurate records can result in penalties, so staying organised is essential.
2. Financial Health Check
June 30 is a great reminder to step back and assess your business:
- Are your expenses under control?
- How did your revenue track compared to goals?
- Are you carrying slow-moving stock or outdated materials?
- What can be improved in the year ahead?
This review helps set realistic targets for the new financial year and keeps your business on track.
3. EOFY Promotions and Marketing Opportunities
Many businesses leverage EOFY as a marketing opportunity:
- EOFY sales to clear stock
- Service bundles or limited-time offers
- Thank-you campaigns to show appreciation to loyal clients
- Pre-paying for printed materials or marketing collateral to save and claim deductions
Consumers are in a spending mindset, so it’s a smart time to be visible.
4. Strategic Business Planning for the Year Ahead
The lead-up to June 30 encourages forward thinking:
- Set new budgets
- Forecast upcoming expenses
- Plan marketing campaigns for the next 6-12 months
Consider refreshing branding or materials ready for a strong start to Q1
5. Peace of Mind
Most importantly, being prepared for June 30 means less stress. You can wrap up the financial year with confidence, knowing your tax obligations, financial records, and strategic plans are in place — freeing you to focus on growing your business.
In Summary
June 30 is more than just a date — it’s an opportunity. When small businesses approach EOFY proactively, they not only stay compliant but also strengthen their financial position, refresh their brand, and set the stage for a successful year ahead.
Need help with EOFY printed materials or marketing? Get in early and avoid the last-minute rush — your future self will thank you!
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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