Spring might feel a few weeks away, but when it comes to printing, planning ahead is everything.
From warmer weather and school holidays to community festivals and product launches, spring is one of the busiest times on the events calendar. That means more foot traffic, more promotions—and more pressure to stand out. The businesses that prepare their print materials early are the ones that hit the ground running while others are still scrambling to catch up.
Here’s why now is the perfect time to get your spring printing organised—and how it can give your business a serious edge.
1. Beat the Spring Rush
Printers get busy in the lead-up to spring. Between school events, sporting finals, expo season, weddings, and retail promotions, lead times stretch fast. Booking your job now means you secure your place in the production queue—and avoid last-minute stress.
Bonus: You’ll also have time to proof, tweak, and perfect your design without rushing.
2. Make the Most of Seasonal Promotions
Spring is the season of renewal, fresh starts, and optimism—and your marketing should reflect that! Whether you’re promoting new menus, seasonal offers, or spring collections, your print collateral plays a key role in grabbing attention and boosting footfall.
Plan ahead so you’re ready with:
- Flyers and posters for local events
- Window decals with vibrant spring visuals
- Branded packaging for spring product launches
- Loyalty cards and vouchers for spring campaigns
3. Events, Markets & Pop-Ups Are Everywhere
Spring is prime time for community festivals, night markets, outdoor expos, weddings, and pop-up shops. If you want to stand out among the crowd, your signage and displays need to look polished and professional. Think ahead for:
- Pull-up banners and A-frames
- Custom stall signage and table wraps
- Brochures, price lists, or menus
- Branded giveaways (stickers, postcards, merch)
Planning early also means you can try special finishes or eco-friendly options that may need extra production time.
4. Give Your Design Room to Breathe
Great design takes time. If you’re waiting until September to start thinking about what you need, you’ll be competing for attention with everyone else doing the same. Get ahead by:
- Reviewing last year’s spring materials—what worked, what didn’t
- Updating your branding to feel fresh and relevant
- Giving your designer (or printer!) time to offer suggestions that elevate your campaign
5. Spring = Fresh Look, Fresh Energy
Spring isn’t just about events—it’s also a chance to refresh your brand’s visual presence. Update tired signage, introduce new print materials, and bring in seasonal colors to reflect the optimism and energy of the season. Try:
- Business cards with a bold new look
- Printed thank-you notes or customer appreciation packs
- New POS signage or packaging with spring-inspired graphics
Final Thought: Print Early, Shine Brighter
By getting your spring print sorted now, you give yourself more choice, less stress, and better results. You’ll show up prepared, polished, and ready to make the most of every opportunity that spring brings.
So don’t wait for the first warm day to start thinking about your print. Let’s plan it now—so you can enjoy the sunshine later.
Need help bringing your spring ideas to life? Let’s chat about how to make your seasonal print pop. 🌼
EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. With our own online management portal, you can take charge of all your printing needs from the comfort of your desk or mobile phone. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au
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