How is Augmented Reality (AR) Integrating Into The Print Industry?

Home/Posts/EPM Print/How is Augmented Reality (AR) Integrating Into The Print Industry?

Augmented Reality (AR) has been increasingly integrated into the print industry, transforming traditional printed materials into interactive and engaging experiences.

Here are several ways AR is making its mark in the print industry:

Interactive Print Advertising:

Printed advertisements, such as posters, flyers, or magazine ads, can be enhanced with AR to provide interactive elements. When users scan the print with a mobile device, they can access additional content, videos, 3D models, or links to websites.

Printed Packaging with AR:

Product packaging can be enriched with AR to offer consumers additional information, product demonstrations, or even gamified experiences. By scanning the packaging with a mobile device, users can unlock digital content related to the product.

AR Books and Magazines:

Publishers are incorporating AR into books and magazines to bring static images to life. Readers can use AR-enabled apps to access multimedia content, such as videos, animations, or interactive 3D models, enhancing the reading experience.

Educational Materials:

Textbooks and educational materials can utilize AR to provide supplementary content. For example, students can scan printed pages to access multimedia explanations, simulations, or quizzes to reinforce their learning.

Printed Maps and Brochures:

Maps and travel brochures can integrate AR to offer real-time information, directions, and points of interest. Users can scan the printed map, and AR overlays can provide additional details or guide them to specific locations.

Customised Print Experiences:

AR allows for personalized and targeted content in printed materials. Advertisers can tailor the augmented content based on user preferences, location, or other demographic factors, creating a more engaging and relevant experience.

Event Marketing and Trade Shows:

AR is used in event marketing materials like banners, posters, and promotional items. Attendees at trade shows or events can use AR to access additional information about products or services, watch product demos, or participate in virtual experiences.

AR-Enhanced Business Cards:

Business cards can incorporate AR to provide a dynamic and memorable introduction. Scanning a business card with an AR app might reveal a video introduction, links to social media profiles, or a portfolio of work.

Printed Art and Posters:

Artists and designers are using AR to enhance printed art and posters. By scanning the artwork with a mobile device, viewers can access behind-the-scenes videos, artist interviews, or additional digital content related to the piece.

Brand Engagement and Loyalty Programs:

AR can be integrated into print materials for brand engagement and loyalty programs. Customers scanning printed materials might unlock exclusive discounts, promotions, or virtual rewards. As AR technology continues to advance, its integration into the print industry is likely to evolve, providing new and innovative ways to merge the physical and digital worlds.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at

No comments yet.

Leave a comment