Target & Attract New Clients With Unaddressed Mail Services (UMS)

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Unaddressed mail services (UMS) involves sending promotional or informational materials to a large group of recipients without specifying individual addresses.

There are several reasons why businesses and organisations choose to use unaddressed mail services:


Unaddressed mail services are often more cost-effective than personalised direct mail campaigns. Businesses can save on printing and addressing costs, making it an attractive option for mass communication.

Broad Reach:

This method allows businesses to reach a large audience with a single mailing. It’s particularly useful when the goal is to raise awareness about a product, service, event, or special promotion to a broad demographic.

Targeted Marketing:

While unaddressed mail doesn’t target specific individuals, it can still be targeted based on geographical location. Businesses can choose specific postal codes or neighbourhoods to reach their desired audience.

Brand Exposure:

Unaddressed mail provides an opportunity for businesses to expose their brand to a wide range of potential customers. Even if recipients don’t immediately act on the promotion, the brand may become more recognizable over time.

Flexible Content:

Businesses can use unaddressed mail for various types of content, including flyers, brochures, coupons, and promotional materials. This flexibility allows for creativity in designing marketing materials.

Quick Deployment:

Unaddressed mail campaigns can be deployed relatively quickly compared to more personalized and targeted marketing strategies. This is advantageous when a business needs to communicate time-sensitive information or promotions.

Supplement to Digital Marketing:

While digital marketing is prevalent, unaddressed mail can complement online efforts. It provides a tangible and physical form of communication that may capture the attention of individuals who are not as responsive to digital advertising.

Local Engagement:

For local businesses or events, unaddressed mail allows for targeted communication within a specific geographic area. This can be especially beneficial for businesses looking to connect with their local community.

Despite these advantages, it’s essential to consider the environmental impact and potential negative perceptions associated with unsolicited mail. Businesses should carefully weigh the benefits against potential drawbacks and ensure that their marketing strategies align with their target audience and overall goals.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at

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