The Connection Between Flyers and Offset Printing

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Printed flyers are often produced using offset printing, which is a commonly used printing technique.

Offset printing is a method where ink is transferred from a plate to a rubber blanket and then onto the printing surface. This process is called “offset” because the ink is not directly transferred onto the paper, but instead is offset onto another surface before being applied to the paper.

Here’s how the connection between printed flyers and offset printing works:

Cost-effectiveness: Offset printing is particularly cost-effective for large quantities of printed materials. Flyers, which are often distributed in bulk, benefit from this cost-effectiveness as the price per unit decreases with higher quantities.

High-quality printing: Offset printing produces high-quality images and text. This is important for flyers, as they often contain graphics, images, and text that need to be clear and visually appealing to attract attention and convey information effectively.

Versatility: Offset printing can accommodate various paper types and sizes, allowing for flexibility in flyer design. Whether you need glossy or matte finishes, different paper weights, or unusual sizes, offset printing can usually handle these requirements.

Colour accuracy: Offset printing provides precise colour reproduction, ensuring that the colours on the printed flyers match the intended design. This is crucial for maintaining brand consistency and ensuring that the flyers effectively convey the desired message.

Efficiency: Once the printing plates are set up, offset printing can produce flyers at a rapid pace. This efficiency is beneficial when large quantities of flyers need to be printed within a short timeframe, such as for promotional events or advertising campaigns.

Overall, the connection between printed flyers and offset printing lies in the ability of offset printing to efficiently produce high-quality, cost-effective printed materials, making it a popular choice for flyer production.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at

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