What Is A 6 Panel DL Brochure & Why Does It Offer So Many Benefits?

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A 6pp DL brochure is a great way of showing more information than a 4pp, but keeping it the same size.

The ever popular 6pp (printers proof) DL brochures – which typically refer to brochures folded into six panels in a DL (dimension lengthwise) size –  offer several benefits to a business.

Compact Size: DL brochures are compact and easy to distribute, making them convenient for handing out at events, placing in brochure racks, or including in mailings. Their smaller size also means they are less likely to be discarded by recipients compared to larger, bulkier brochures.

Cost-Effectiveness: Due to their smaller size and fewer panels compared to larger brochures, 6pp DL brochures are often more cost-effective to produce. This makes them an ideal option for businesses with budget constraints or those looking to maximize their marketing budget.

Information Segmentation: The six panels of a DL brochure allow for effective segmentation of information. Each panel can be dedicated to a specific aspect of the business, product, or service, making it easier for readers to navigate and digest the information. This can lead to better engagement and understanding of the content.

Versatility: DL brochures can be used for various purposes, including product/service promotion, event announcements, menu displays, and more. Their versatility makes them suitable for a wide range of industries and marketing objectives.

Professional Presentation: Well-designed DL brochures can enhance the professional image of a business. They provide a tangible representation of the brand that potential customers can hold and refer back to, helping to build credibility and trust.

Brand Exposure: When distributed effectively, DL brochures can increase brand exposure by reaching a wide audience. Whether distributed at trade shows, exhibitions, local businesses, or through direct mail campaigns, brochures act as tangible marketing materials that keep the brand top-of-mind for potential customers.

Call to Action: DL brochures can include a clear call to action, prompting readers to take the next step, whether it’s visiting the business’s website, contacting them for more information, or making a purchase. Including a compelling call to action can help drive desired outcomes from the brochure.

Overall, 6pp DL brochures offer a cost-effective and versatile marketing tool for businesses to effectively communicate their message, showcase their offerings and drive customer engagement and action.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au

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