Why Books, Magazines and Newspapers Are Back In Fashion!

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In this “digital heavy” time, the trend of books, magazines and newspapers is making a huge comeback and has been for some time now.

Several factors contribute to the renewed popularity of these traditional printed materials including:

Tactile Experience: Physical books, magazines and newspapers provide a tangible and tactile reading experience that many people find enjoyable. The sensation of holding a book or flipping through the pages of a magazine can be more satisfying than digital alternatives.

Reduced Screen Time: With the increasing prevalence of digital devices and screens in our lives, people are seeking ways to reduce screen time for the sake of their eyes and overall well-being. Reading physical materials allows individuals to take a break from electronic screens.

Improved Design and Quality: Publishers have been investing in high-quality printing, paper, and design to enhance the appeal of physical publications. Many books and magazines now feature attractive covers, illustrations, and layouts that make them desirable as collectibles or decorative items.

Nostalgia and Retro Appeal: There is a nostalgic appeal associated with traditional printed media. Some individuals appreciate the retro and vintage feel of reading a physical book or magazine, reminiscent of an earlier era.

Disconnecting from Digital Distractions: Print media offers a more focused reading experience without the distractions that often accompany digital platforms. Some people find it easier to concentrate on the content when reading from a physical book or magazine.

Environmental Concerns: A growing awareness of environmental issues has led some individuals to opt for printed materials over digital ones. While the production and disposal of physical media have their environmental impact, some people perceive them as a more sustainable choice compared to the energy consumption and electronic waste associated with digital devices.

Collectability¬†and Limited Editions: Special editions, collector’s items, and limited print runs have become more common in the publishing industry. This strategy encourages enthusiasts to purchase physical copies as they may become valuable or rare over time.

It’s important to note that trends are constantly evolving and the reasons for the resurgence of print media is just one example. Fashion goes in cycles and it now appears our choice of media reflects a similar path.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au

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