The Differences Between Traditional Print & Digital Printing!

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So if your wondering what is the difference between using traditional print methods like offset printing and digital printing, both methods have their advantages and disadvantages. The choice between them often depends on specific needs and circumstances.

Here’s a brief overview of each:


  • Economies of Scale: Offset printing is cost-effective for large print runs. The more units you print, the lower the cost per unit.
  • Colour Accuracy: Offers high colour accuracy and consistency, making it suitable for projects with specific colour requirements.
  • Materials: Can print on a variety of materials, including different types of paper, cardboard, and more.
  • Setup Time: Longer setup time is required, making it less efficient for short print runs.


  • Short Runs: Ideal for short print runs because there is no need for time-consuming setup processes. Each print can be different without incurring extra costs.
  • Quick Turnaround: Offers fast turnaround times since there’s no need for plates or drying time.
  • Variable Data Printing: Allows for variable data printing, meaning you can customize each printed piece with different text and images.
  • Cost-Effective for Small Quantities: While the cost per unit may be higher than offset printing for large quantities, digital printing can be more cost-effective for small quantities.
  • Colour Consistency: Digital printing is improving in colour accuracy, but offset printing may still have a slight edge in achieving precise colour matching.

Factors to Consider for Both:

  1. Quantity: For large quantities, offset printing is often more cost-effective. Digital printing is better for smaller quantities and variable data.
  2. Turnaround Time: If you need a quick turnaround, digital printing is usually faster.
  3. Colour Requirements: If colour accuracy is crucial, especially for branding purposes, offset printing might be a better choice.
  4. Customisation: If you need each piece to be different, such as in personalized marketing materials, digital printing is the way to go.
  5. Materials: Consider the type of material you want to print on; some materials may be better suited for one method over the other.

In summary, both printing methods have their strengths, and the choice depends on the specific requirements of the project, budget considerations, and the desired outcome.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at

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