10 Reasons Why Printed Products Will Always Be Needed

Printed products continue to be relevant and needed for several reasons, despite the increasing prevalence of digital media.

Here are some key factors contributing to the ongoing demand for printed materials:

1. Tactile Experience: Printed materials provide a tangible and tactile experience that digital media cannot replicate. The feel of a book, the texture of high-quality paper, and the scent of ink contribute to a sensory experience that many people find enjoyable and memorable.
2. Permanence and Longevity: Printed materials, when produced with quality materials and craftsmanship, can have a longer lifespan than digital files. Physical books, for example, can be passed down through generations and withstand the test of time.
3. Portability and Accessibility: Printed materials are portable and don’t require electronic devices or batteries for access. Books, newspapers, and magazines can be taken anywhere without worrying about battery life, internet connectivity, or compatibility issues.
4. Reduced Eye Strain: Extended screen time can lead to eye strain and fatigue. Printed materials offer a more comfortable reading experience for many people, especially those who spend significant amounts of time in front of screens.
5. Personal Connection: Physical books, cards, and other printed items can create a personal connection between the creator and the audience. Autographed books, personalized notes, and printed invitations often carry a more personal touch than their digital counterparts.
6. Versatility: Printed products come in various formats, sizes, and finishes. This versatility allows for creativity in design and presentation that may not be fully captured in digital media. Specialty printing techniques, such as embossing or foil stamping, can enhance the visual appeal of printed materials.
7. Privacy and Security: Printed materials offer a level of privacy and security that digital media sometimes lacks. Confidential documents, legal papers, and personal letters may be more securely handled in printed form.
8. Demographic Preferences: Different demographics and age groups have varying preferences for consuming information. While younger generations often embrace digital media, there is still a significant portion of the population, including older individuals, who prefer the familiarity and comfort of printed materials.
9. Marketing and Branding: Printed materials are a crucial component of marketing and branding efforts. Business cards, brochures, banners, and other printed collateral play a vital role in establishing and reinforcing brand identity.
10. Artistic and Creative Expression: Print allows for a wide range of artistic expression, from photography books to elaborate packaging design. Artists, photographers, and designers often prefer the physical medium to showcase their work in a tangible and visually impactful way.

In conclusion, while digital media has transformed how we consume information, printed products continue to serve important roles in various aspects of our lives due to their unique qualities and the diverse needs and preferences of individuals and industries.

EPM Print Group, as a long term, local Queensland business and market leading print solutions agency, can assist with brand management and growth right across Australia. If your business would like to be supported by a professional, reliable, cost effective business solution, reach out to our team at sales@epmprint.com.au