Why a Christmas gift represents so much more than just a gift. Wondering whether to give your staff or clients a small Christmas gift this year? Is it worth it the hassle? Is it a cost worth investing in? Yes, yes and YES! Buying presents for clients, customers and employees has far reaching benefits for your business. Recognising and rewarding highly valued clients and team members brings a special and unique kind of Christmas joy. Shine a light on your team/employees! Christmas offers an
In today’s digital age, we may think that everything we want to remember is just a click away. Social media timelines, photos and videos on our smartphones, and cloud storage have made it easier than ever to document and remember our experiences. But there is something special about a yearbook that makes it a great time capsule of our school years. Here are some reasons why a yearbook is better than a social media memory. Right at your fingertips If you want
Print media and marketing offers your target market and potential clients a brand experience that can’t be replicated through online platforms. It helps break down the barriers of communication between you and your clients to convey your values in a powerful way. Boosts Your Brand Visibility Print marketing is a fantastic way to improve brand awareness and visibility hitting many blind spots untouched by digital campaigns. Presenting your brand communication with a personal touch, encourages customers to engage more allowing them to
One of the biggest benefits of custom printing, in addition to the aesthetic look and feel, is it is a clear and direct way to differentiate your business & brand from your competitors. People are naturally drawn into a unique, eye-catching design. Getting new clients to stop, look and read what you have to offer, is a surefire sign you are half way to getting that sale. Custom designed collateral seeks to gain attention and create interest while remaining loyal
As June 30 draws closer, this date signals that we are almost at the end of another financial year. Now is the perfect opportunity to tidy up your finances, review your operations and take advantage of ways to maximise savings and spending. Many businesses and government departments have allocated budgets that need to be used before this annual deadline, and one way to take advantage of these funds – and especially at EOFY time – is through promotional products. Promo items
Guidelines for final art.Supplying correctly prepared artwork for printing is essential to ensure that you receive the best quality print job possible. We recommend following the guidelines below when supplying artwork. 1. BleedThe position of each sheet of paper can vary ever so slightly when it goes through a commercial printing press. To compensate for this, artwork design is required to extend beyond the edge of the actual printed page area. Provide pdf files to finished size, with 3mm bleed on all
While we now have access to countless digital options for organising our lives, printed calendars are convenient, useful and continue to be a popular option for recording events, activities and milestones Printed calendars offer an easy, at-a-glance reference without the visually distracting alerts, and pop-ups of digital alternatives. A New York Times Report indicated that the popularity of promotional calendars is either holding steady or increasing slightly. Studies showed up to 82% of people enjoyed receiving a calendar as a
Spring is in the air, and summer is not far away. The weather is warming up and the footy finals have been and gone. Some early birds have already started putting up Christmas decorations! If you’re in the market for business promo gear, why not get on board with a summer theme? Here at Express Print & Mail, we have loads of fresh ideas for summer promotional products. Express Print & Mail has invested in new technology that enables us to print
An early morning routine and passion for sunrise photography have turned into a popular annual calendar project for Coolum resident, Dr Karen Sutherland. The University of the Sunshine Coast (USC) senior lecturer in PR and social media visits Coolum Beach at sunrise every Saturday and Sunday for meditation and maybe some yoga or a swim. After moving to the Sunshine Coast from Melbourne in 2015, heading to the beach at sun-up fast became a weekly ritual, a way of making the
Have you ever noticed the distinctive cursive font of the Coca-Cola® logo? Or the unique shape of the Apple logo? How about the iconic purple colour of the Cadbury brand? A lot of work goes into creating the world’s most recognisable brands. A unique logo, distinguishing features and consistent colours are a good start! But these things don’t happen by accident. They’re carefully curated. And the rules for how the brand should be represented are detailed in a Brand Style Guide. All
